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Wednesday, October 23 • 10:35am - 11:20am
m-Marketing: Mobile Creativity - Inviting the Consumer into the Story

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avatar for Peter Orban

Peter Orban

EVP Mobile & Social Research & Innovation, The Advertising Research Foundation
Peter Orban, EVP, Social and Mobile Research & Innovation @The ARF. He spent almost 20 years with McCann, Y&R, Dentsu and Wunderman in 6 countries on 3 continents articulating research questions and applying the findings to the marketplace. His passion for technology & innovation... Read More →

avatar for Chia Chen

Chia Chen

Senior Vice President and North American Mobile Practice Lead, Digitas
As SVP and North American Mobile Practice Lead, Chia works across the DigitasLBi network of clients including Sprint, American Express, Delta Air Lines, General Motors, P&G, Whirlpool, and Taco Bell. He also works alongside other members of the Digitas leadership team to ensure mobile... Read More →
avatar for Harry Kargman

Harry Kargman

Founder and Chief Executive Officer, Kargo
Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary network of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous... Read More →
avatar for Liron Shapira

Liron Shapira

CTO, Quixey
Liron is the co-founder and CTO of Quixey, The Search Engine for Apps. Liron created Quixey's all-platform natural language app search technology (Functional Search™). He is an advisor to both the Machine Intelligence Research Institute (MIRI) and Center for Applied Rationality... Read More →

Wednesday October 23, 2013 10:35am - 11:20am PDT
Stage C

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