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Wednesday, October 23 • 10:35am - 11:20am
m-Marketing: Mobile Creativity - Inviting the Consumer into the Story

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Moderators
avatar for Peter Orban

Peter Orban

EVP Mobile & Social Research & Innovation, The Advertising Research Foundation
Peter Orban, EVP, Social and Mobile Research & Innovation @The ARF. He spent almost 20 years with McCann, Y&R, Dentsu and Wunderman in 6 countries on 3 continents articulating research questions and applying the findings to the marketplace. His passion for technology & innovation led him to Magyar Telekom where he ran the Innovation and Corporate Development practice. After a stint on the VC side, he cofounded a startup &... Read More →

Speakers
avatar for Chia Chen

Chia Chen

Senior Vice President and North American Mobile Practice Lead, Digitas
As SVP and North American Mobile Practice Lead, Chia works across the DigitasLBi network of clients including Sprint, American Express, Delta Air Lines, General Motors, P&G, Whirlpool, and Taco Bell. He also works alongside other members of the Digitas leadership team to ensure mobile is at the forefront of the Digitas offering and value proposition.   | | Chia has over 15 years experience working with clients to achieve business... Read More →
avatar for Harry Kargman

Harry Kargman

Founder and Chief Executive Officer, Kargo
Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary network of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous awards including a Mobi and an OMMA for its advertising campaigns and was named as an AlwaysOn OnMobile Top 100 winner in 2012 and to the AlwaysOn OnMedia Top 100... Read More →
avatar for Liron Shapira

Liron Shapira

CTO, Quixey
Liron is the co-founder and CTO of Quixey, The Search Engine for Apps. Liron created Quixey's all-platform natural language app search technology (Functional Search™). He is an advisor to both the Machine Intelligence Research Institute (MIRI) and Center for Applied Rationality (CFAR). Liron co-founded Quixey after working at Slide, where he was the second developer on the successful SuperPoke Pets product. He holds a BA in Computer Science... Read More →


Wednesday October 23, 2013 10:35am - 11:20am
Stage C

Attendees (46)