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Wednesday, October 23 • 1:30pm - 2:15pm
m-Marketing: The Path to Purchase - Connecting the Dots from Impression to Redemption

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avatar for Alex Campbell

Alex Campbell

Co-Founder and Chief Innovation Officer, Vibes
As Co-Founder and Chief Innovation Officer at Vibes, Alex is responsible for looking 2-5 years into the future to identify and build new mobile technologies that create value for marketers. This entails finding the product market fit behind new technologies that may be known as “awesome” without any thought to how they would actually help customers.   Once those ideas are shaped and a market need is identified, it’s... Read More →
avatar for Bill Catania

Bill Catania

Vice President, Digital Solutions, Inmar
As Inmar’s Vice President, Digital Solutions, Bill is responsible for the retail rooftop strategy that enables Inmar to provide brands and coupon publishers with a national retail network for the end-to-end processing of digital incentives. | | Prior to joining Inmar, Bill was CEO of M-Dot, which Inmar acquired in April 2011. M-Dot won the Amazon Web Services Global Start-up Challenge, topping over 1,500 start-up companies with less than... Read More →
avatar for Monica Ho

Monica Ho

Vice President of Marketing, xAd
As Vice President of Marketing, Monica is responsible for developing and leading xAd’s marketing functions, as well as overseeing the company’s communications and strategically positioning it in the local-mobile marketplace. Monica’s tenure in the industry includes 12-plus years of local marketing and advertising, including a solid foundation in online advertising, sales, strategy and account management. Prior to xAd, she... Read More →
avatar for Adam Lavine

Adam Lavine

CEO, FunMobility
Adam Lavine is CEO of FunMobility and the co-chair of the MMA’s Mobile Coupon Ad Unit Standards (MOCAUS) committee. Adam leads the charge at FunMobility to enable next-generation mobile relationship management products and services. Adam has grown FunMobility profitably through many periods of change and growth, building solutions for customers including Verizon Wireless, AT&T and T-Mobile, Disney, Universal Music, Chiquita, Nickelodeon... Read More →

Wednesday October 23, 2013 1:30pm - 2:15pm
Stage C

Attendees (31)