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Tuesday, October 22 • 2:17pm - 2:47pm
Finding the Edge – Finding A Way to Create Brand Awareness in a Crowded Mobile Marketplace by Calysto

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The mobile market is exploding. And, finding a way to break through the noise and differentiate your brand is not easy.  This session will present three strategies that mobile marketers can use to get that edge – publish, engage in social media, and don’t overlook the power of traditional public relations.


Randolph (Randy) Pitzer, Chief Growth and Strategy Officer; Executive Vice President – Calysto Communications

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Randy Pitzer

Chief Growth & Strategy Officer; EVP, Calysto Communications
Randolph (Randy) Pitzer plays a key strategic role for Calysto Communications, a leading marketing communications firm that specializes in creating awareness through content services, social media and public relations for the mobile and telecom industries. Pitzer has over 30 years of experience in communications and marketing with an emphasis in the mobile and telecom industries.  He has helped a number of mobile and telecom firms with... Read More →

Tuesday October 22, 2013 2:17pm - 2:47pm
Stage D

Attendees (46)