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Tuesday, October 22 • 2:17pm - 2:47pm
Finding the Edge – Finding A Way to Create Brand Awareness in a Crowded Mobile Marketplace by Calysto

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The mobile market is exploding. And, finding a way to break through the noise and differentiate your brand is not easy.  This session will present three strategies that mobile marketers can use to get that edge – publish, engage in social media, and don’t overlook the power of traditional public relations.


Randolph (Randy) Pitzer, Chief Growth and Strategy Officer; Executive Vice President – Calysto Communications

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Randy Pitzer

Chief Growth & Strategy Officer; EVP, Calysto Communications
Randolph (Randy) Pitzer plays a key strategic role for Calysto Communications, a leading marketing communications firm that specializes in creating awareness through content services, social media and public relations for the mobile and telecom industries. Pitzer has over 30 years... Read More →

Tuesday October 22, 2013 2:17pm - 2:47pm PDT
Stage D

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