This panel will cover the opportunities and challenges facing app developers going into 2014. They’ll evaluate the best user acquisition strategies for engaging and retaining users and identify the strongest monetization models in terms of eCPM. They’ll also explore the advantages and challenges to doing user acquisition internationally.
Moderator: Brent Hale, Senior Games Recruiter
Panelists:
Brazil is the seventh-largest ICT sector in the world; the fifth-largest online market and the fourth-largest mobile phones market.
Smartphones users doubled from 9% in 2011 to 18% in 2012 and the country is projected to become the fifth smartphone market in the world, ahead of India and behind only the U.S., China, UK and Japan.
Brazilians own over 227 million phones. Broadband subscriptions are up at record levels and Brazilians are increasingly accessing the internet through their phones or tablets.
The country is the number one app developer in Latin America thanks to the mobile fever and a nationwide entrepreneurship’s boom.
What are the industry trends in this fascinating yet complex market?
How the mobile fever is fueling Brazil’s 20% annual growth in e-commerce?
The mobile market is exploding. And, finding a way to break through the noise and differentiate your brand is not easy. This session will present three strategies that mobile marketers can use to get that edge – publish, engage in social media, and don’t overlook the power of traditional public relations.
Presenter:Randolph (Randy) Pitzer, Chief Growth and Strategy Officer; Executive Vice President – Calysto Communications
Understanding the different CPU architectures and how to enable your application to run on different CPU architectures is important. In this session, learn about the developer tools for Android* onIntel® Platforms
Topics Include:
· What it means for existing Android Apps to run on Intel® Devices
· Building and Packaging to target multiple CPU architectures
· Intel® Beacon Mountain and other Android Software tools from Intel® to speed up your development cycle
Level: Beginner
Audience: Developer Essentials
Monetize your users mobile photos. Partner with Mosaic.
Come and meet in GMIC Connect Lounge with other Global Mobile Games professionals, exchange best practices and "don't" in users acquisition and monetization of respective markets.
This Networking Hour is brought to you by GMIC Connect Lounge sponsor FunPlus. Invitation-Only.
Email: ji.gu[at]funplusgame.com if you are interested to join.
FunPlus Game is an US-China based mobile and social game company with growth primarily in Europe, North American and Asian markets.Their games cover multiple platforms such as Facebook, IOS and Android.
Its signature game has over 4 million DAU on Facebook. Some titles are: Family Farm, Royal Story and Fantasy Slots on Facebook, and Family Farm Seaside on iOS, Android and Amazon.
Join Walter Luh, creator of Corona SDK (www.coronalabs.com), for a presentation on creating incredible mobile games with 2.5D graphics using Corona. Walter will demo techniques for developers of all backgrounds, from indies to global studios, to use Corona's OpenGL-ES 2.0-based cinematic graphics engine, including 3-D like effects without the Z-axis. With just a few lines of code, Walter will empower developers to achieve effects that are normally reserved for studios with unlimited resources.
If you develop apps, websites, web games and anything on HTML 5 you need to attend this session. In it, you’ll learn how to use one application that allows you to test top of the line performance for HTML 5 and the internet’s top two rendering engines, WebKit and Trident. It’s called Maxthon and it’s the best web browser you’ve never heard of…
Best practice to marketing, localize, operate mobile social game in 17 languages
Presenter:Qi Chen, COO of Funplus Game
As a global player in mobile performance marketing, MobPartner knows how to create a tailored and effective monetization and user acquisition strategy depending on targeting, vertical, OS and country. For this reason we want to share our top 5 winning practices that we have realized for our clients and partners to acquire new users and effectively monetize their apps.
