GMIC

Building rich networked mobile apps feels like 1999 when compared to the amazing web frameworks available today. In this talk we'll take a look at what it takes to create the server component of a mobile app and and how a backend as a service can help simplify your app's development.

This panel will cover the opportunities and challenges facing app developers going into 2014.  They’ll evaluate the best user acquisition strategies for engaging and retaining users and identify the strongest monetization models in terms of eCPM.  They’ll also explore the advantages and challenges to doing user acquisition internationally.

Moderator:  Brent Hale, Senior Games Recruiter

Panelists:

• Michael Zhang, CEO of ZQ Games
• Wilson Kriegel, CRO of OMGPOP/Founder Paltalk
• Rob Weber, Co-Founder and SVP, NativeX
• Denis Gezgin, Studio Lead, Stealth Mobile Studio
• Gene Juang, Global Marketing Head, Renren (US)

Cocos2d-x and CocoStudio are a complete toolchain for developing multi-platform games for both mobile and desktop, enabling developers to both rapidly prototype as well as create a polished game ready for the market. The main components are the game engine (cocos2d), and the visual editor (CocoStudio); this talk will describe the main features of both.

In this session you will learn about the new PayPal payments, RESTful APIs & Android SDK, best integration practices, PayPal sandbox, key Android components such as the Activities, Services and Manifest file. Additionally we will explore PayPal Login API.

The mobile market is exploding. And, finding a way to break through the noise and differentiate your brand is not easy.  This session will present three strategies that mobile marketers can use to get that edge – publish, engage in social media, and don’t overlook the power of traditional public relations.

Presenter: 

Randolph (Randy) Pitzer, Chief Growth and Strategy Officer; Executive Vice President – Calysto Communications

Understanding the different CPU architectures and how to enable your application to run on different CPU architectures is important. In this session, learn about the developer tools for Android* onIntel® Platforms

    Topics Include:

·        What it means for existing Android Apps to run on Intel® Devices

·       Building and Packaging to target multiple CPU architectures

·       Intel® Beacon Mountain and other Android Software tools from Intel® to speed up your development cycle

Level: Beginner

Audience: Developer Essentials

Unity is the currently most popular game development engine, providing both extensive tools as well as a powerful rending engine to enable a wide range of games on virtually all current platforms – including iOS, Android, Windows Store, Mac OS X, PlayStation, Xbox and many more. Major games like Deus Ex: The Fall, Angry Birds: The Piggies or Dead Trigger 2 were developed using Unity. Unity’s free edition and support for three programming languages (C#, JavaScript & Boo) makes the engine one of the best entries into game development. A powerful ecosystem, filled with many low-cost assets, many service providers and an virtually unlimited amount of education material available for free, enables big studios to cut down development time – and indie developers to build successful games.  Around four months ago I decided that 'd like to extend my JavaScript skills and get into game development. Today, my first game "Awesome Zombie Sniper" (http://bit.ly/12PNGEM) gets around 6,000 new players each day on Windows Store alone – and is probably the most fun and exciting side project I have personally done to date. In this session, I’ll give a 101 introduction into game development for both JavaScript and C# developers alike, while also presenting some of the learnings I have made as a moonlight indie game developer.

You have a great app but how do you make a hit out of it? 
This session will illustrate how you can get free (or efficient and paid) promotion for your app and at no cost make the best of your users to keep them engaged for a longer period of time

With millions of smartphones, already outnumbering the United States, the revenue opportunity for mobile game developers in China is already significant and will only become more significant over time.  This session will provide an overview of the opportunity in China, the challenges & complexity of the market as well as the similarities & differences between the China & Western market.

Join Walter Luh, creator of Corona SDK (www.coronalabs.com), for a presentation on creating incredible mobile games with 2.5D graphics using Corona. Walter will demo techniques for developers of all backgrounds, from indies to global studios, to use Corona's OpenGL-ES 2.0-based cinematic graphics engine, including 3-D like effects without the Z-axis. With just a few lines of code, Walter will empower developers to achieve effects that are normally reserved for studios with unlimited resources.

Making the most of your mobile marketing dollars is a real challenge we all face. Whether you are a veteran user acquisition expert or are just starting out, although you have driven success for your company, there are innovative ways to scale growth even further. Join Fiksu in this session to learn about:

• Why Budget Consolidation and Campaign Integration Will Boost Performance
• Learn How True Success is Not Just About Superior CPIs and ROIs, it Also Means Success at Scale That Grows Your Business
• Expert Tips to Eliminate Risk Across the Mobile User Acquisition Ecosystem

If you develop apps, websites, web games and anything on HTML 5 you need to attend this session. In it, you’ll learn how to use one application that allows you to test  top of the line performance for HTML 5 and the internet’s top two rendering engines, WebKit and Trident. It’s called Maxthon and it’s the best web browser you’ve never heard of…

Best practice to marketing, localize, operate mobile social game in 17 languages

Presenter: 

Qi Chen, COO of Funplus Game

As a global player in mobile performance marketing, MobPartner knows how to create a tailored and effective monetization and user acquisition strategy depending on targeting, vertical, OS and country. For this reason we want to share our top 5 winning practices that we have realized for our clients and partners to acquire new users and effectively monetize their apps.