This panel will cover the opportunities and challenges facing app developers going into 2014. They’ll evaluate the best user acquisition strategies for engaging and retaining users and identify the strongest monetization models in terms of eCPM. They’ll also explore the advantages and challenges to doing user acquisition internationally.
Moderator: Brent Hale, Senior Games Recruiter
The mobile market is exploding. And, finding a way to break through the noise and differentiate your brand is not easy. This session will present three strategies that mobile marketers can use to get that edge – publish, engage in social media, and don’t overlook the power of traditional public relations.Presenter:
Randolph (Randy) Pitzer, Chief Growth and Strategy Officer; Executive Vice President – Calysto Communications
Understanding the different CPU architectures and how to enable your application to run on different CPU architectures is important. In this session, learn about the developer tools for Android* onIntel® Platforms
· What it means for existing Android Apps to run on Intel® Devices
· Building and Packaging to target multiple CPU architectures
· Intel® Beacon Mountain and other Android Software tools from Intel® to speed up your development cycle
Audience: Developer Essentials
Join Walter Luh, creator of Corona SDK (www.coronalabs.com), for a presentation on creating incredible mobile games with 2.5D graphics using Corona. Walter will demo techniques for developers of all backgrounds, from indies to global studios, to use Corona's OpenGL-ES 2.0-based cinematic graphics engine, including 3-D like effects without the Z-axis. With just a few lines of code, Walter will empower developers to achieve effects that are normally reserved for studios with unlimited resources.
If you develop apps, websites, web games and anything on HTML 5 you need to attend this session. In it, you’ll learn how to use one application that allows you to test top of the line performance for HTML 5 and the internet’s top two rendering engines, WebKit and Trident. It’s called Maxthon and it’s the best web browser you’ve never heard of…
As a global player in mobile performance marketing, MobPartner knows how to create a tailored and effective monetization and user acquisition strategy depending on targeting, vertical, OS and country. For this reason we want to share our top 5 winning practices that we have realized for our clients and partners to acquire new users and effectively monetize their apps.