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Tuesday, October 22


Building a Backend for Cross Platform Mobile Apps by Facebook Parse
Building rich networked mobile apps feels like 1999 when compared to the amazing web frameworks available today. In this talk we'll take a look at what it takes to create the server component of a mobile app and and how a backend as a service can help simplify your app's development.

avatar for Mattieu Gamache-Asselin

Mattieu Gamache-Asselin

Software Engineer, Facebook, Parse
After getting his first iPhone, Mattieu fell in love with the mobile world. He discovered Parse as one of it's earliest users and immediately set his sights on becoming part of their growing team. At Parse, Mattieu works as a software engineer on all things mobile and web, but also jumps on any opportunity to talk to developers about this revolutionary platform. Mattieu holds a Bachelor's in Software Engineering from the University of Ottawa... Read More →

Tuesday October 22, 2013 10:00am - 11:00am
Stage D


Panel: User Acquisition & Monetization 2.0: what you need to know for 2014 by NativeX

This panel will cover the opportunities and challenges facing app developers going into 2014.  They’ll evaluate the best user acquisition strategies for engaging and retaining users and identify the strongest monetization models in terms of eCPM.  They’ll also explore the advantages and challenges to doing user acquisition internationally.

  Brent Hale, Senior Games Recruiter


  • Michael Zhang, CEO of ZQ Games
  • Wilson Kriegel, CRO of OMGPOP/Founder Paltalk
  • Rob Weber, Co-Founder and SVP, NativeX
  • Denis Gezgin, Studio Lead, Stealth Mobile Studio
  • Gene Juang, Global Marketing Head, Renren (US)

avatar for Deniz Gezgin

Deniz Gezgin

Studio Lead, Stealth Mobile Studio
Deniz Gezgin, 6 year industry veteran is currently leading a “Stealth Mobile Studio” working on a new project. He received his MBA and Undergraduate in International Business from Arkansas State University. Previously, he led the User Acquisition and Marketing efforts for mobile Hard-Core Strategy title “Game of War” at Machine Zone, worked as Senior Product Manager-User Acquisition and Growth for “Zynga... Read More →
avatar for Brent Hale

Brent Hale

Brent Hale has over 8 years of experience in executive search and consulting for emerging technology companies. Although he was drafted by the Detroit Tigers out of high school, Brent decided to attend UC Berkeley, where he pitched for the school's baseball team. After Cal, he began his career in executive recruitment at Andiamo! Group. He then joined Roys & Associates, a boutique retained executive search firm specializing in emerging tech... Read More →
avatar for Gene Juang

Gene Juang

RenRen Games (US), Head of Global Marketing
Gene Juang is currently the Head of Global Marketing for Renren Game USA, overseeing all things pertained to user acquisition, growth, and game analytics for Renren’s current and future mobile titles. Previously, Gene served as senior user acquisition manager at GREE International, managing key ads partners for GREE’s first party and third party titles and helping to grow GREE’s marketing intelligence. Prior to joining GREE... Read More →
avatar for Wilson Kriegel

Wilson Kriegel

President/COO, Paltalk
Wilson is the President/COO of Paltalk, a profitable leading "live" social topic & content community, through video an chat; with millions of active users a month, cross platforms.  Paltalk enables for an unlimited number of users to broadcast/view and chat within the same group, and connect and socialize around topics and content. It generates revenues through Subscription, Virtual Currency and Advertising. | | Wilson joined Paltalk... Read More →
avatar for Rob Weber

Rob Weber

Co-founder and SVP of Business Development, NativeX
Rob became an entrepreneur at the age of 16 when he launched a multi-million dollar business in his basement. In 2006, he shared the Ernst & Young Entrepreneur of the Year award with his twin brother Ryan. Rob is a Board Member for NativeX and an angel investor to many start-ups. He enjoys sharing his passion for entrepreneurship with others by serving on the board of non-profit Minne*, a 4,400+ member community focused on strengthening the... Read More →
avatar for Michael Zhang

Michael Zhang

CEO, ZQGame Inc. (Overseas)
With 17 years working (10 years management) experience and 7 years online game publishing experience in America, Michael Zhang is a serial entrepreneur in online gaming, E‐commerce and social network businesses. As the President (Overseas) of ShenZhen ZQGame (a publicly traded gaming company with 2000 employees and 30+ studios worldwide) and CEO of ZQGame Inc. (U.S. Subsidiary), Michael is in charge of global strategies, M&A, game... Read More →

Tuesday October 22, 2013 11:00am - 11:30am
Stage D


Developing mobile games using cocos2d by Chukong
Cocos2d-x and CocoStudio are a complete toolchain for developing multi-platform games for both mobile and desktop, enabling developers to both rapidly prototype as well as create a polished game ready for the market. The main components are the game engine (cocos2d), and the visual editor (CocoStudio); this talk will describe the main features of both.

avatar for Ricardo Quesada

Ricardo Quesada

Chief Architect, Chukong Technologies
Ricardo Quesada is the main author of the cocos2d game engine. The engine is being used by long-tail developers as well as big companies like Zynga, Wooga, Gamevil, Glu, GREE, Konami, TinyCo, HandyGames, IGG, Disney Mobile, etc. More than 5000 games are using this engine. It was forked many times by the community, and there is now a version for almost every language and platform. Since 2008, Ricardo has been developing tools, engines, and editors... Read More →

Tuesday October 22, 2013 11:30am - 12:00am
Stage D


Tuesday October 22, 2013 12:05pm - 1:00pm
Stage D


PayPal Android SDK integration
In this session you will learn about the new PayPal payments, RESTful APIs & Android SDK, best integration practices, PayPal sandbox, key Android components such as the Activities, Services and Manifest file. Additionally we will explore PayPal Login API.

avatar for Robert Schwentker

Robert Schwentker

Technology Evangelist, Paypal
Robert Schwentker is a technology evangelist with a passion for working with developer and startup communities.  He has extensive programming, developer relations & systems experience at large enterprises & financial service organizations like American Express, Toyota Financial Services & Citigroup. He recently joined PayPal's Americas developer & incubator relations team. Previously at American Express, he... Read More →

Tuesday October 22, 2013 1:00pm - 2:00pm
Stage D


Big Brand, Bigger Bucks by Aarki
Explore how rich media brand ads generate bigger bucks for publishers, yield more quality users and provide a better mobile experience than any other advertising format.

avatar for Sid Bhatt

Sid Bhatt

CEO, Aarki
Sid is defining his vision to bring joyful mobile ad experiences that bridge the gap between brands, consumers, and premium publishers globally. Under his leadership, Aarki has set the benchmark for innovation in rich media mobile advertising with its diverse ad platform and rich media technology. Prior to Aarki, Sid was in Business Development at Mint.com, which delivered users their financial life, all in one place. Outside of the start up... Read More →

Tuesday October 22, 2013 2:00pm - 2:15pm
Stage D


Finding the Edge – Finding A Way to Create Brand Awareness in a Crowded Mobile Marketplace by Calysto

The mobile market is exploding. And, finding a way to break through the noise and differentiate your brand is not easy.  This session will present three strategies that mobile marketers can use to get that edge – publish, engage in social media, and don’t overlook the power of traditional public relations.


Randolph (Randy) Pitzer, Chief Growth and Strategy Officer; Executive Vice President – Calysto Communications

avatar for Randy Pitzer

Randy Pitzer

Chief Growth & Strategy Officer; EVP, Calysto Communications
Randolph (Randy) Pitzer plays a key strategic role for Calysto Communications, a leading marketing communications firm that specializes in creating awareness through content services, social media and public relations for the mobile and telecom industries. Pitzer has over 30 years of experience in communications and marketing with an emphasis in the mobile and telecom industries.  He has helped a number of mobile and telecom firms with... Read More →

Tuesday October 22, 2013 2:17pm - 2:47pm
Stage D


Android* on X86 – What it means to developers and why they should care about it by Intel

Understanding the different CPU architectures and how to enable your application to run on different CPU architectures is important. In this session, learn about the developer tools for Android* onIntel® Platforms

    Topics Include:

·        What it means for existing Android Apps to run on Intel® Devices

·       Building and Packaging to target multiple CPU architectures

·       Intel® Beacon Mountain and other Android Software tools from Intel® to speed up your development cycle

Level: Beginner

Audience: Developer Essentials

avatar for Daniel Holmlund

Daniel Holmlund

Software Engineer, Intel
Daniel has been a developer for nearly 14 years, and has experience with server and mobile applications. Currently, he is a software engineer in the Intel Developer Relations Division.

Tuesday October 22, 2013 2:39pm - 3:39pm
Stage D


Service Demo: Mosaic

Monetize your users mobile photos. Partner with Mosaic. 

Tuesday October 22, 2013 3:50pm - 3:55pm
Stage D



Unity: Getting Started with Game Development by Microsoft
Unity is the currently most popular game development engine, providing both extensive tools as well as a powerful rending engine to enable a wide range of games on virtually all current platforms – including iOS, Android, Windows Store, Mac OS X, PlayStation, Xbox and many more. Major games like Deus Ex: The Fall, Angry Birds: The Piggies or Dead Trigger 2 were developed using Unity. Unity’s free edition and support for three programming languages (C#, JavaScript & Boo) makes the engine one of the best entries into game development. A powerful ecosystem, filled with many low-cost assets, many service providers and an virtually unlimited amount of education material available for free, enables big studios to cut down development time – and indie developers to build successful games.  Around four months ago I decided that 'd like to extend my JavaScript skills and get into game development. Today, my first game "Awesome Zombie Sniper" (http://bit.ly/12PNGEM) gets around 6,000 new players each day on Windows Store alone – and is probably the most fun and exciting side project I have personally done to date. In this session, I’ll give a 101 introduction into game development for both JavaScript and C# developers alike, while also presenting some of the learnings I have made as a moonlight indie game developer.

avatar for Felix Rieseberg

Felix Rieseberg

Startup Developer Evangelist, Microsoft
Felix Rieseberg is a Startup Developer Evangelist for Microsoft, working with young companies on apps for and on Windows, Windows Phone and Windows Azure. With “Awesome Zombie Sniper”, he built one of the most downloaded games for Windows 8. Previously, he worked as executive editor for Europe’s biggest Apple Magazine Apfeltalk, did Internet Research at Oxford University and worked as independent coder and expert on web and... Read More →

Tuesday October 22, 2013 4:00pm - 5:00pm
Stage D


Secret and Tips Promoting and retaining users in your Mobile app by AppsFire
You have a great app but how do you make a hit out of it? 
This session will illustrate how you can get free (or efficient and paid) promotion for your app and at no cost make the best of your users to keep them engaged for a longer period of time

avatar for Ouriel Ohayon

Ouriel Ohayon

40, French/Israeli. Co-founder of Appsfire.com a popular award winner mobile app discovery and promotion service, as well as http://isai.fr (early stage fund). Formerly general manager of LightSpeed Gemini Internet Lab, an israeli VC investing in early stage Internet startups. Ouriel is an investor in eBuzzing, Outbrain, Eyeview and Ginger Software and founded the french version of TechCrunch Ouriel graduated from HEC Paris and from CEMS Master... Read More →

Tuesday October 22, 2013 5:00pm - 5:30pm
Stage D


Nokia Lumia Giveaway from T-Mobile!
#GMIC2013 and @TMobile in your tweets and get a chance to win a Nokia Lumia!

Tuesday October 22, 2013 5:25pm - 5:30pm
Stage D
Wednesday, October 23


Fireside Chat: How Mobile Games Developers Can Better Engage & Monetize Players
avatar for Kim-Mai Cutler

Kim-Mai Cutler

Writer, TechCrunch
Kim-Mai Cutler is a technology journalist who has worked for Bloomberg, VentureBeat and The Wall Street Journal. Before she joined TechCrunch, she led mobile coverage at Inside Network, a six-person media startup that was acquired by WebMediaBrands in 2011 for $14 million in cash and stock. She specializes in covering gaming, distribution and monetization of mobile applications and venture financing. She attended UC Berkeley and was editor of the... Read More →

avatar for Mike Evans

Mike Evans

Sr. Director of Digital Marketing, SEGA of America, Inc.
Mike Evans has led digital marketing strategy for SEGA in Europe and the Americas for seven years. Evans currently oversees marketing strategy for SEGA's mobile games. SEGA is a worldwide leader in interactive entertainment with popular games across multiple platforms including 100+ games available on Apple App Store, Amazon App Store, Blackberry App World, Google Play, Samsung App World and the Windows Phone Store.
avatar for Charles Yim

Charles Yim

COO, PlayHaven
Charles is Chief Operating Officer of PlayHaven, where he is responsible for the growth and health of the overall business. Previously, Charles was Head of Mobile Application Partnerships at Google, where he led app developer strategy and business development for the mobile advertising business. Prior to Google, he was on the business development team at AdMob. Charles is also a venture partner at e.ventures covering mobile, consumer internet and... Read More →

Wednesday October 23, 2013 10:00am - 10:30am
Stage D


The opportunities and challenges of the China mobile gaming market by Chukong
With millions of smartphones, already outnumbering the United States, the revenue opportunity for mobile game developers in China is already significant and will only become more significant over time.  This session will provide an overview of the opportunity in China, the challenges & complexity of the market as well as the similarities & differences between the China & Western market.

avatar for Josh Burns

Josh Burns

Director, Developer Relations, Chukong Technologies
At Chukong Technologies, Josh focuses on partnering with mobile game developers to bring top mobile games from Western game developers to the growing China mobile gaming market as part of Chukong's publishing initiative. Previously he worked at 6waves, leading the US product management team for one of the largest publishers of games for Facebook, iOS & Android where he managed & launched over 100+ apps including those from top developers... Read More →

Wednesday October 23, 2013 10:30am - 11:00am
Stage D


Overcoming Challenges in Tracking Mobile App Promotions by MobileAppTracking
Mobile app advertising is a critical component of every app marketing program, and mobile marketers face many challenges today when reporting on actionable results of their app promotions. The mobile industry boasts no standardized tracking methodology. Networks currently support different tracking methods which leads to duplications and accuracy issues. This session is designed to discuss the pros and cons for mobile app tracking methods, introduce tracking platforms, and review the importance of unbiased attribution as the mobile industry moves towards establishing tracking standards. 

avatar for Sheila Bhardwaj

Sheila Bhardwaj

Account Management Lead, HasOffers
Sheila Bhardwaj is the Account Management Lead at MobileAppTracking. Sheila got her start in the mobile advertising world at Greystripe, with prior experience in finance and healthcare. When she's not providing product trainings to MobileAppTracking clients, you can find her running across the Golden Gate Bridge or at a yoga studio. Sheila holds a Bachelor's Degree in Neuroscience and currently lives in San Francisco, CA.

Wednesday October 23, 2013 11:00am - 11:30am
Stage D


Painting with Light: 2.5D mobile games with Corona SDK

Join Walter Luh, creator of Corona SDK (www.coronalabs.com), for a presentation on creating incredible mobile games with 2.5D graphics using Corona. Walter will demo techniques for developers of all backgrounds, from indies to global studios, to use Corona's OpenGL-ES 2.0-based cinematic graphics engine, including 3-D like effects without the Z-axis. With just a few lines of code, Walter will empower developers to achieve effects that are normally reserved for studios with unlimited resources.

avatar for Walter Luh

Walter Luh

Founder and CEO, Corona Labs
Walter Luh is the founder and CEO of Corona Labs (www.coronalabs.com) where he created Corona SDK. In a previous life, Walter led the Adobe Flash Lite engineering team during the feature phone (pre-iPhone) era. Prior to Flash, he worked on several industry-standard products geared towards creative professionals including Adobe Illustrator and Apple’s Final Cut Pro. Walter majored in physics at Swarthmore College and... Read More →

Wednesday October 23, 2013 11:38am - 12:23am
Stage D


Wednesday October 23, 2013 12:25pm - 1:30pm
Stage D


Driving Integrated Success With Mobile User Acquisition by Fiksu
Making the most of your mobile marketing dollars is a real challenge we all face. Whether you are a veteran user acquisition expert or are just starting out, although you have driven success for your company, there are innovative ways to scale growth even further. Join Fiksu in this session to learn about:
  • Why Budget Consolidation and Campaign Integration Will Boost Performance
  • Learn How True Success is Not Just About Superior CPIs and ROIs, it Also Means Success at Scale That Grows Your Business
  • Expert Tips to Eliminate Risk Across the Mobile User Acquisition Ecosystem

avatar for Glenn Kiladis

Glenn Kiladis

VP & General Manager FreeMyApps, Fiksu
Glenn leads FreeMyApps, Fiksu's proprietary app discovery & engagement ad network where users get rewarded for discovering, downloading and exploring great free and paid apps. Prior to Fiksu, Glenn was VP Marketing & Mobile Ad Monetization for HeyWire, a SMS and social networking platform with over 2.7 million registered users. Previously he was the VP Marketing & Game Developer Relations for Zeemote, a mobile gaming company, acquired by GAIA... Read More →

Wednesday October 23, 2013 1:30pm - 2:00pm
Stage D


Social Demo: EventYoda
Wednesday October 23, 2013 2:00pm - 2:05pm
Stage D


App Demo: Phigital
Wednesday October 23, 2013 2:07pm - 2:12pm
Stage D


App Demo: Frozen Chili Studio
Wednesday October 23, 2013 2:14pm - 2:19pm
Stage D


App Demo: Reliable Coders
Wednesday October 23, 2013 2:21pm - 2:28pm
Stage D


An Essential Tool for Every HTML 5, App and Web Developer by Maxthon

If you develop apps, websites, web games and anything on HTML 5 you need to attend this session. In it, you’ll learn how to use one application that allows you to test  top of the line performance for HTML 5 and the internet’s top two rendering engines, WebKit and Trident. It’s called Maxthon and it’s the best web browser you’ve never heard of…

avatar for Karl Mattson

Karl Mattson

Vice President / GM, Maxthon
Karl Mattson is Vice President and GM of Maxthon. Maxthon makes high-performance, cross-platform web browsers for Android, iOS, Windows and Mac. As Vice President and GM of Maxthon's 'rest of world' (ROW) efforts Karl leads business development, PR, product marketing and product development teams for Maxthon operations outside of China. His roots in the web begin in the late-90s, where where he led the AOL personalization team. As Vice... Read More →

Wednesday October 23, 2013 2:38pm - 3:08pm
Stage D


How to take your mobile game global by FunPlus

Best practice to marketing, localize, operate mobile social game in 17 languages


Qi Chen, COO of Funplus Game

Wednesday October 23, 2013 3:10pm - 3:40pm
Stage D


Top 5 app monetization & user acquisition best practices by MobPartner

As a global player in mobile performance marketing, MobPartner knows how to create a tailored and effective monetization and user acquisition strategy depending on targeting, vertical, OS and country. For this reason we want to share our top 5 winning practices that we have realized for our clients and partners to acquire new users and effectively monetize their apps. 

avatar for Djamel Agaoua

Djamel Agaoua

Chairman, MobPartner
Djamel Agaoua is an entrepreneur and a private investor with a strong knowledge of start-ups specialized in internet and mobile. Djamel Agaoua is Chairman of MobPartner, a global leader in affiliate mobile marketing based in Paris. Mobpartner is an expert of mobile acquisition operating in the US, in Europe and in Asia. Djamel Agaoua is also President of Metaboli-Gametap, a leading provider of platforms and websites for games digital distribution... Read More →

Wednesday October 23, 2013 3:42pm - 4:12pm
Stage D


Service Demo: App Demo Video
Wednesday October 23, 2013 4:14pm - 4:19pm
Stage D


LG G2 smartphone Giveaway from T-Mobile!
#GMIC2013 and @TMobile in your tweets and get a chance to win a LG G2 smartphone!


Wednesday October 23, 2013 4:19pm - 4:24pm
Stage D


GMIC Official After Party: Nerd Fest at Temple

Wednesday October 23, 2013 8:00pm - 12:00am
Temple 540 Howard St, San Francisco