The Advertising Research Foundation
EVP Mobile & Social Research & Innovation
Peter Orban, EVP, Social and Mobile Research & Innovation @The ARF. He spent almost 20 years with McCann, Y&R, Dentsu and Wunderman in 6 countries on 3 continents articulating research questions and applying the findings to the marketplace. His passion for technology & innovation led him to Magyar Telekom where he ran the Innovation and Corporate Development practice. After a stint on the VC side, he cofounded a startup & developed a research methodology to articulate and rank order consumer needs regardless of originating domain. His research led to applications in social media, semantic search & mobile commerce solutions.