Vice President, Digital Solutions
As Inmar’s Vice President, Digital Solutions, Bill is responsible for the retail rooftop strategy that enables Inmar to provide brands and coupon publishers with a national retail network for the end-to-end processing of digital incentives.
Prior to joining Inmar, Bill was CEO of M-Dot, which Inmar acquired in April 2011. M-Dot won the Amazon Web Services Global Start-up Challenge, topping over 1,500 start-up companies with less than $10 Million in revenue from 23 countries for the distinction of “Global Champion.” Under Bill’s leadership, the M-Dot team architected and built its core technology, went into live production, filed two patents on its digital incentive transaction processing technology, aligned the top coupon publishers in the industry to aggregate digital coupon content to its network, and secured over 600 retail rooftops. Bill’s professional career began with the founding of RaceFan, Inc., an internet‐based motorsports marketing venture that rapidly grew into one of the premier online motorsports information sites in the U.S, reaching nearly $1 million in sales in 18 months. While leading RaceFan, Bill spearheaded M&A and business development responsibilities. After exiting RaceFan, Bill joined Bensur Creative Marketing Group, a full service marketing firm specializing in the development of store-brand products and marketing campaigns, where he led business development and new account acquisition. While at Bensur, Bill “incubated” what would become M-Dot Network with partners Dan Bensur and Kevin Seeker.
He is a frequent speaker at retail industry conferences, including the National Grocers Association, IBM Retail User Group, Retalix Synergy Expo, Mobile Marketing Association (MMA), Coupon Information Corporation and Association for Coupon Professionals. He is widely published for his thought leadership in both retail and motorsports marketing. Bill holds a B.S. in Applied Business and Economics from Cornell University. While at Cornell, Bill was selected to participate in the prestigious Food Marketing Fellows program. He also earned and retained a “Cornell Tradition Fellowship Scholarship” for four years.