Giacomo Balli is a mobile consultant and entrepreneur hailing from Florence, Italy. He began his freelance career in the earliest days of the mobile app boom, working on personal concepts and honing technical skills. Later, he transitioned to consulting for innovative startups and big brands, a role in which his love of challenging projects and business-school background serves him well. Giacomo is an expert in app architecture, AppStore optimization and app monetization. Currently, he has over 50 applications in the appstore, is actively involved in the hybrid app movement and teaches a course in mobile development at Ohlone College.