Maarten Lens-FitzGerald is the Co-Founder and U.S. General Manager for Layar, the world's leading augmented reality and interactive print provider. Layar is helping to bridge the gap between the print and digital worlds. The Layar App has been downloaded over 33 million times, and the Layar Creator is used by over 55,000 publishers, brands and marketeers.

As a speaker and expert in augmented reality and eHealth, Maarten has been asked to speak at Google Zeitgeist, Ted University, WPP Stream, TEDxMaastricht, Augmented Reality Event, the World Economic Forum, DLD, Intel CEO Forum, Bankinter Foundation of Innovation, PaperCon and Mobile World Congress.