VP Business Development
Mickey Maher leads business development initiatives for Applifier. He brings a wealth of knowledge and experience in marketing and user acquisition. Prior to Applifier, Mickey served as Director of Business Development at Sometrics where he was responsible for both the Sometrics Payment Platform and the GameCoins.com products, and developing strategic partnerships with gaming publishers, payment companies and platforms. Sometrics was acquired by American Express in 2011 and Mickey worked in American Express' Serve eWallet group. Mickey holds a Bachelors of Science degree in Electrical and Computer Engineering from Purdue University and a MBA from the USC Marshall School of Business.